Might it quickly add ‘music streaming service’ to the record?
Enterprise Insider just lately found a US trademark software filed by TikTok mum or dad firm ByteDance for ‘TikTok Music’.
The proposed software, initially filed in Australia in November, adopted by the US in Might, would permit customers to “buy, play, share, obtain music, songs, albums, lyrics” in addition to “dwell stream audio and video”.
Whereas the applying with the U.S. Patent and Trademark Workplace definitely hints at an intention to develop a music app, MBW has noticed much more tangible proof accessible of TikTok’s music service ambitions within the US.
We’ve unearthed an outdated US patent filed by Singapore-based TikTok Pte. Ltd in Might 2018, and granted in January 2021, for a “Technique of enabling digital music content material to be downloaded to and used on a conveyable wi-fi computing gadget”.
As per the abstract of TikTok Pte’s submitting, which you’ll learn right here, the corporate claims that its invention is a “mature, dependable and handy answer which is able to allow customers to simply purchase, hearken to and handle music on transportable wi-fi computing units”.
The submitting claims additional that “this invention,” known as the ‘Music Station’, has the promise of being genuinely transformative of the best way individuals purchase and hearken to digital music”.
The title Music Station may sound acquainted for those who’ve been following the digital music streaming enterprise for various years.
That’s as a result of, and that is the place this story will get much more fascinating, the patent for ‘Music Station’ was initially assigned to a UK-born digital music firm known as Omnifone, and has since been acquired by TikTok (see beneath).
Now, right here we’re, six years later, and no less than a type of patents, for a digital music service no much less, is formally registered to TikTok.
This throws up quite a lot of questions, like: Did TikTok’s mum or dad firm ByteDance purchase the patent from Omnifone forward of TikTok’s launch, first as Douyin in China in September 2016, after which as TikTok for the worldwide market the next 12 months? And, is that this patent the clearest proof but that ByteDance and TikTok are planning to launch a music service within the US to rival the likes of Spotify and Apple Music?
Proudly owning a patent for the know-how for a music platform, along with submitting for a trademark for a possible title for it, are basis to have if TikTok and ByteDance had been significantly pondering of launching a competing platform.
Additionally, might components of the Music Station patent be used for a ‘TikTok Music’ app? It wouldn’t be the primary time that ByteDance has used parts of different apps to enhance its personal.
Lots of the options accessible inside TikTok in the present day had been initially constructed for an app known as Musical.ly, which ByteDance acquired in 2017 for greater than $800 million, and which merged with TikTok the next 12 months.
One other vital little bit of context to recollect is that ByteDance already owns a music streaming app known as Resso, which launched in India in March 2020. It’s additionally accessible in Brazil and Indonesia.
Citing a former ByteDance worker, TechCrunch reviews that the corporate thought-about launching Resso in Australia and the UK underneath that ‘TikTok Music’ banner. Might the US be subsequent?
An additional layer to this story is that behind the scenes, TikTok is formally hiring for employees to work on its ‘TikTok Music’ workforce.
In line with an advert noticed by MBW, TikTok is at the moment recruiting for a Backend Software program Engineer for TikTok Music in Mountain View, California. The copy throughout the advert additionally makes TikTok’s music ambitions crystal clear.
TikTok says that its “mission is to construct resonance and encourage expression by means of music, which incorporates Resso, TikTok Music and SoundOn”.
The advert explains additional “Resso or TikTok Music, is a music app for Gen Z that launched 2020 in India, Indonesia and Brazil”.
In different phrases, TikTok Music is simply one other title for Resso.
The advert continues: “Our key options now are: single music suggestions, feedback, synced lyrics, lyric video sharing, and so on. SoundOn, brief for Artists Open Platform (AOP), is ByteDance’s personal music distribution and promotion platform, designed to empower impartial artists with instruments for the viewers and profession improvement”.
“AOP is at the moment powered by TikTok (music discovery app) and Resso (music streaming app), however we plan to combine extra ByteDance merchandise sooner or later.
“We’re on the lookout for enthusiastic software program engineers who’ve a ardour for engineering excellence, specifically, optimizing software program R&D processes for large-scale web companies.”
Not that in brackets, TikTok, is described particularly as “music discovery app” along with claiming to be “the main vacation spot for short-form cellular video” on the prime of the advert.
Questions the music enterprise shall be asking in the present day will embody: When will TikTok, with its 1 billion world customers, formally launch a TikTok Music streaming app within the US? And the way a lot of a risk would that pose to Spotify’s market dominance?Music Enterprise Worldwide